What is a PPC platform, exactly?
A pay-per-click (PPC) platform is a type of digital advertising platform that costs advertisers each time a user clicks on their ad. PPC advertising appears in online search results as well as on numerous websites and applications.
Planet Oasis, a firm founded in 1996, pioneered the PPC advertising approach. Planet Oasis was a search engine that existed before Google.
It featured different brand “ads” on its homepage, similar to Google SERP, as well as its many entertainment and media sections. Initially, each advertiser was charged a set price to be sponsored there.
Google Ads (formerly Google AdWords)
Google Ads is one of the most well-known and commonly utilized advertising platforms. The majority of marketers that have a PPC strategy in place include it in their platform mix.
Google Ads is a great higher-intent platform that is suitable for both new and seasoned businesses. It contributes to higher click-through rates (CTR) and conversion rates for firms that use the keyword advertising approach.
Facebook advertisements (now known as Meta Ads)
When Facebook first began in 2004, most social media users were still experimenting with services like Myspace.
Facebook recently changed its name to Meta, but many marketers continue to refer to the site by its former “birth” moniker (at least for now). Maybe the cosmetic rebranding was a little too late…
Anyone who spends time on Facebook these days knows that every 3-4 organic postings, they will come across a sponsored ad. Not only that, but most of us are aware that they are frequently curiously appropriate advertisements…
That is the allure of Facebook advertising: its complicated algorithm works in the background to determine which posts and advertisements are most relevant for people to see in their feeds.
Facebook Ads is a platform that targets specific audiences. Rather than targeting keywords (like you would with Google Ads), you target audiences of individuals based on their interests, demographics, habits, or actions on your website.
Instagram advertisements (a part of Facebook Ads)
Surprisingly, Instagram Ads is not a distinct advertising platform. Instagram advertising spots are included in Facebook Ads because Instagram is owned by Facebook.
Instagram is another site with a strong visual component. Instagram, more than Facebook, features a lot of video material in posts, stories, and reels.
You’ll be able to target Instagram users who are looking through the posts of other Instagram users they follow. In contrast to Facebook, many Instagram profiles that people follow will be from content producers they do not know directly. Many of the people that people follow on Facebook are friends, relatives, and clubs or sites that they find useful.
If your advertisements have appealing visuals with a relevant message that fits the mood of the site, they may be able to creep naturally into someone’s feed without appearing so plainly as an ad.
Microsoft advertisements (formerly Bing Ads)
Another well-known sponsored search platform is Microsoft Ads.
Many advertisers who currently use Google Ads choose to include Microsoft Ads in their platform mix since they can quickly import Google Ads campaigns into their Microsoft Ads account and begin running them immediately.
In many respects, the Microsoft Ads interface matches the Google Ads interface, making campaign imports between the platforms more or less easy.
LinkedIn Ads is a must-try tool for B2B businesses.
That isn’t to imply that other sorts of companies can’t flourish on LinkedIn; nevertheless, due to its targeting capabilities and normal user base, B2B advertising tends to do better here.
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LinkedIn is a social networking site for business professionals. Users promote the firm for which they work and interact with other users from the same and different companies